What is a Store Display?

These items, often referred to as "floor models," are typically the physical products that have been showcased on the sales floor for customers to see and interact with. The plastic may be removed, but the clubs condition is 9.9/10 or 10/10. They are practically brand new! There will be no deficiencies in performance or errors in aesthetics.

The most traditional shape of all the HB SOFT 2 Putters, model 1 features a classic blade design paired with a plumber's neck hosel and simple, one-line alignment—best suited for a slight arc stroke.

The all-new lineup of HB SOFT 2 Putters features our distance normalizing Speed Optimized Face Technology paired with stroke specific designs for finely tuned, near-custom Putters at an optimal price.

TRUER STRIKES FOR AN OPTIMAL PRICE

HB SOFT 2 integrates our acclaimed Speed Optimized Face Technology with nine, stroke specific models and premium components for truer strikes and a consistent swing feel across the line. Simply choose the right stroke type and head shape for you, and we'll set up everything else to spec. Yep, we're talkin' the hosel style, toe hang, alignment lines, and grips. So you get consistent distance performance in a finely tuned, near-custom Putter for an optimal price.

SPEED OPTIMIZED FACE TECHNOLOGY

With SOFT, densely grouped groove lines in the center of the face expand toward the heel and toe, balancing the energy transfer across the striking area to normalize ball speed. Translation? You get more predictable distances on every putt, even on miss-hits.

And to keep distances consistent no matter which HB SOFT 2 head shape you choose, our engineers measured the CG and MOI properties of each model and adjusted its face milling pattern for optimal alignment.

STROKE SPECIFIC DESIGN

Whether you're into blades, mallets, or a hybrid of the two, HB SOFT 2 Putters feature nine designs carefully assembled for straight or slight arc stroke types. Once you select your stroke type and desired Putter head shape, we've got everything else matched to complement that—hosel style, toe hang, alignment system, and grip—so you can confidently stand over the ball knowing everything is completely in sync.

CONSISTENT SWING FEEL

Each HB SOFT 2 Putter has a consistent swing feel—model to model—no matter which shaft length you choose. Our R&D team carefully analyzed every HB SOFT 2 Putter shape at each shaft length available, then used a counterbalance weight to perfect both standard lengths. Plus, both stock grips are weighted equally, so swing feel and balance consistency don't change whether you're using the oversize or the pistol grip.